5 webinars on SEO, SEA, social media, Google Analytics 4…

CyberCité gives you an appointment on June 16 for the Summer Digitale: a day of webinars to prepare your future marketing actions, from the start of the school year.

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1 day, 5 webinars and lots of tips and best practices!

5 webinars to improve your digital performance

Do you want to start preparing for the start of the school year, and think about your next marketing and digital actions? The CyberCité agency is organizing a day of conferences for the occasion! The webinars will be led by experts from CyberCité, OnlySo and ITIS Commerce, and will cover essential themes to consolidate your marketing strategies: SEO, SEA, social media, site redesign… Feedback and concrete cases will also animate the conferences.

The CyberCité team invites you to meet on Thursday June 16, from 10:30 a.m. to 4:30 p.m.!

The detailed program of the day

1. SEO/SEA convergence: how to combine your strategies to maximize your performance and increase your visibility?

  • Topic : From now on, it is essential to think about your webmarketing actions on a global scale, thanks to the mastery of the different levers to be exploited to combine organic and advertising visibility: search, shopping, display, YouTube, Discover… The experts will present examples of SEO actions /SEA to demonstrate the importance of convergence in the success of your strategy.
  • Speakers: Alban Renard, head of expertise – CyberCité, and Arnaud Mion, senior SEA/Media consultant – CyberCité
  • Schedule : from 10:30 a.m. to 11:15 a.m.

Register for free

2. Master all aspects of redesigning your site: from technical to SEO

  • Topic : Redesigning a site is an essential step, and it is important to anticipate the risks in terms of SEO positions and traffic. The experts will detail the key points you need to know for a successful redesign without a hitch, and will share concrete examples to guide you.
  • Speakers: Hélène Domergue, SEO/SEA group leader – CyberCité, and DOMERGUE, Philippe Cavallini, technical director – ITS Commerce
  • Schedule : from 11:15 a.m. to 12:00 p.m.

Register for free

3. Performance Max: what if we took stock of this new Google Ads product?

  • Topic : Discover Performance Max, Google’s new type of campaign that allows access to all Google Ads inventory from the same campaign, with a conversion objective. You will discover its advantages, how and when to use it, as well as the best practices to follow to create successful campaigns. To go further, the impact of Performance Max on other Google campaigns, and the points of alerts to monitor will also be discussed.
  • Speaker: Emily Cerisier, SEA/Senior Media Consultant – CyberCité
  • Schedule : from 2:00 p.m. to 2:45 p.m.

Register for free

4. The new Google Analytics 4: from theory to practice, including migration

  • Topic : Google announced the end of Universal Analytics last March, in favor of its new version Google Analytics 4. During this conference, you will discover the main contributions of this new interface, the new reports available, as well as the issues related to data (new collection method, new KPIs, etc.).
  • Speaker: Cédric Sonrel, data analytics department manager – CyberCité
  • Schedule : from 2:45 p.m. to 3:30 p.m.

Register for free

5. The importance of an ethical and more transparent influence for your social media strategy

  • Topic : The influencer market continues to grow, and consumers are increasingly wary of hidden partnerships, questionable intentions and false messages. Brands must now turn to ethical and transparent influence to regain the trust of Internet users, stand out from competitors and enhance their messages. Overview of expectations and best practices to optimize your social media strategy through virtuous influence.
  • Speaker: Margot Henry, social media & influence strategist – OnlySo
  • Schedule : from 3:30 p.m. to 4:15 p.m.

Register for free

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