Tim Higgings’ new book quickly made Elon Musk and Apple react. The Wall Street Journal journalist says that the current boss of Tesla would have liked to take the place of Tim Cook in 2016, as part of the takeover of the company by the Apple brand.
In December 2020, yet another media release by Elon Musk caused a lot of ink to flow. ” Inside the darkest moments of the Model 3 project“, and while the Californian company was going through a very delicate period, the interested party would have proposed to Tim Cook, then CEO of Apple, to buy Tesla.
At the time, the California automaker’s financial worth was estimated at around $60.7 billion. Except that the successor to Steve Jobs would simply not have accepted any appointment. But a revelation from a certain Tim Higgins puts the case back on the table and did not fail to make the protagonists of the story react.
Musk’s foolish request
Tim Higgins is a journalist from wall street journal. He is the author of a recent book titled Power Play: Tesla, Elon Musk, and the Bet of the Century, in which the potential acquisition of Tesla by Apple is notably mentioned. But what we learn there has the effect of a small bomb… quickly defused.
According to one of the passages quoted by Mark Gurman on Twitter, Elon Musk and Tim Cook would have started discussions in 2016. The two men would have exchanged on the takeover of Tesla by the Cupertino group. According to the book, Mr. Musk demands one condition: “ I am the CEO“, can we read.
” Kiss my ass “
Tim Cook, thinking that Musk simply wanted to keep his status despite the passage under the fold of Apple, sees no particular objection. But here, it was actually a question of becoming… the CEO of the apple brand. At this request, Mr. Cook kindly asks him to ” go fuck yourself(sic), and hangs up the phone.
And another perspective: Tim Cook said he has never actually spoken to Elon Musk: “You know, I’ve never spoken to Elon, although I have great admiration and respect for the company he’s built.” https://t.co/Wtp8DiQ4OQ https://t.co/sl4AxgX22s
— Mark Gurman (@markgurman) July 30, 2021
Except that all this beautiful soap opera would in fact never have taken place. Elon Musk reacted quickly on Twitter, and claims that he and his counterpart have never spoken or written to each other. ” I once asked to meet with Cook to talk about Apple’s takeover of Tesla. No vesting condition has been proposed. He refused the meeting», writes the entrepreneur.
Tim Cook agrees with Musk
Elon Musk adds a layer and targets this time the author of the literary work : “Higgins managed to make his book both fake and boring“. For its part, Apple was invited to react to the case byThe Verge. The company directed them to an interview with Kara Swisher from theNew York Timeswhere Tim Cook states:
You know, I’ve never spoken to Elon, although I have great admiration and respect for what he’s created.
The case seems well and truly closed.
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