Apple devalues ​​recovery prices

Last week, we learned some rather surprising news: Apple has drastically lowered the price for taking back many of its products in the United States. This decrease specifically concerns the following products: MacBook Pro, MacBook Air, MacBook, iMac, iMac Pro, Mac Pro, Mac mini, iPad Pro, iPad Air, iPad, iPad mini, Apple Watch Series 3, 4, 5, SE and 6 .

Some Samsung and Google devices, including smartphones, are also affected by the recovery and reduction of the amount discounted when purchasing a new Apple product.

Some machines suffer more than others in this devaluation. The MacBook Pro, for example, which could hit $1,350 off before the change, now caps out at $1,000 off.

And by the way, the Apple Watch Series 2 is no longer included in the list of devices included in this Trade-In program.

And in France ?

In France, you can also take advantage of this Trade-In program for the purchase of a new Apple product. And there too, we checked, the discounts have dropped lately. The Apple Watch Series 6, for example, lost €20 compared to March. And unlike the United States, where iPhones are not affected by the reduction, in France, the reduction is well devalued to date compared to last month. For the iPhone 12 Pro Max, for example, the discount could go up to €715. Now it’s 70 € less.

The question then arises of the reason for this devaluation, while we are not in a period of releasing new iPhones or even new Macs. For the iPhone, we will have to reach next September. For Macs, new machines should possibly arrive this summer, following announcements expected on the subject at the next WWDC in early June.

So we can see there a simple readjustment operated by Apple, based on various data, including fluctuations in different currencies around the world, impacting sales prices, but also manufacturing costs. But we can not help thinking along with the rumor that Apple would plan to offer in the coming years devices, iPhone and Mac in particular, on sale in the form of subscription.

Hence the interest of lowering the rates for taking back old devices: increasing the attractiveness of these potential rental formulas.

Admittedly, this is a somewhat far-fetched hypothesis. Nevertheless, we must always keep in mind that Apple is a master in the art of choosing the price of its products, as must be its competitors also elsewhere. Thus, it would not be impossible for the firm to put in place the first stones on which to build its transition to the rental formula for iPhone, Mac, and ultimately, all its products.

How about a full rental pack: iPhone + Mac + iPad + Apple Watch and as a bonus, all the Apple services available?

Otherwise, have you already taken advantage of this Trade-In trade-in program for the purchase of a new iPhone or Mac? What did you think of it?

Also read: – Official App

By: Keleops AG

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