Eddy Cue would revamp Apple’s services

Services represent an increasingly important part of Apple’s turnover. Last quarter, they earned some twenty billion dollars, or 20% of the company’s revenue: it’s almost twice what Apple earns with the Mac. After a few years of unbridled growth, it is therefore time for a restructuring: according to Business Insider, it would be Eddy Cue who would be at the helm of a redistribution of roles and responsibilities. In particular, he would have made the decision to separate the advertising activity, with a department now managed by vice-president Todd Teresi. Advertising, absent from Apple Music and Apple TV+ but present in other sectors (such as App Store search), would now be “important enough to live a life of its own. »

Relieved of this task, Peter Stern could better focus on his already numerous activities including Apple TV+, Apple News, Apple Books, iCloud, Apple Fitness+ and Apple One. Apple would continue its efforts to promote its streaming activities and Peter Stern must also manage a new team devoted to sports: in March, Apple embarked on the broadcast of American baseball with MLB’s Friday Night Baseball and other partnerships would be in the pipes.

Apple has not finished developing its services. For example, we recently learned that Apple was developing its own financial infrastructure to strengthen Apple Pay, possibly with new services such as deferred or installment payments. There is also talk of developing a subscription offer for Apple products, with a model close to the leasing. A few days ago, we even learned that Apple has worked on a food shopping delivery service… It’s not the ideas that are lacking.

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