F1 viewership continues to grow in the United States

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Paris (AFP) – The Miami Grand Prix was followed in the United States by an average of 2.6 million viewers, a record audience for an F1 race live on American television, Formula 1 welcomed Wednesday.

Bet won: by offering a second race in the United States, in addition to the one in Austin in October, F1 continues to grow in the land of Indycar and Nascar, to see the record numbers of American television viewers who followed the victory by Max Verstappen (Red Bull) on the ABC channel.

Saturday qualifying broadcast on ESPN attracted an average of 953,000 viewers, while Friday free practice was watched by 398,000 viewers, also two records since F1 returned to ESPN in 2018, an F1 spokesperson said. .

The two Ferrari drivers, Charles Leclerc (right) and Carlos Sainz wearing helmets in NFL mode on the podium at the Miami Grand Prix on May 8, 2022 Chris Graythen GETTY IMAGES NORTH AMERICA/AFP/Archives

Driven by the American group Liberty Media, which bought the commercial rights to the discipline in 2017, F1 has made the United States a priority market. In addition to Miami and Austin, Las Vegas will host a third Grand Prix in 2023, covering the east, center and west of the country.

After five races, the 2022 season is averaging 1.4 million viewers per race in the United States, 49% more than last season’s average (949,000 viewers) and 131% more than in 2020 ( 609,000 viewers).

Set to be beaten, the 2021 season already represented a new audience record in the USA, where the previous best average dated back to 1995 with 748,000 viewers.

Dutchman Max Verstappen on May 7, 2022 at the Miami Motor Circuit during F1 Grand Prix practice
Dutchman Max Verstappen on May 7, 2022 at the Miami Motor Circuit during F1 Grand Prix practice Brendan Smialowski AFP/Archives

In Europe, the Miami GP, broadcast at 9:30 p.m. Paris time, was followed by 8.8 million people (Denmark, France, Germany, Hungary, Italy, Spain, Sweden and the United Kingdom combined), an increase of 36% compared to the 2021 United States Grand Prix.

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