Last renewed in 2019, the iPod touch will have no successor. The phoneless iPhone, the latest heir to the iPod family, is bowing out.
The last surviving iPod shuts down. In a press release published on May 10, Apple announced that it had made the decision to let iPod touch stocks run out until they were completely exhausted. Almost 15 years after the introduction of the first tactile iPod and 21 years after the first iPod, this emblematic brand in the history of new technologies will completely disappear. A page is turned, even if Apple says that “the music will live on” (The music lives on).
The end of the last iPod
This release is necessarily special for Apple. Thanks to the iPod in 2001 (and the iTunes Music Store in 2003), the Californian brand was able to diversify and conquer a wider audience, while becoming the most ” cool “. The iconic iPod ads, with the dancing shadows, as well as the white headphones that come in the box, marked several generations. The arrival of the iPhone in 2007 gradually killed off the iPod, which Apple hasn’t promoted since the early 2010s.
In 2017, Apple announced the end of the iPod nano and iPod shuffle, three years after having already discontinued the iPod classic. The iPod touch, under iOS and therefore compatible with streaming services like Apple Music and Spotify, was the last survivor, although it was obvious that Apple no longer really believed in it…. Updated for the last time in 2019 after four years without new features, the iPod touch is on the mend compared to the latest iPhones. It will soon be abandoned. Apple is just waiting for the stock to run out.
Music has become a function
By shooting a last bullet on the iPod, Apple does not abandon the music. As the brand’s press release reminds us, listening to music is possible on all its devices today (iPhone, iPad, Mac, but also Apple Watch and HomePod). Apple also offers the very popular AirPods and Spotify competes with Apple Music, its streaming service used by millions of people. We also wonder why Apple does not take advantage of this announcement to kill the iTunes Music Store, announced as doomed for several years.
“Today, the spirit of the iPod lives on. We’ve built an incredible music experience into all of our products, from iPhone and Apple Watch to HomePod mini, Mac, iPad and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”, says Greg Joswiak, the only vice-president of Apple who speaks in this press release. Strangely, Tim Cook does not comment on the death of the iPod. However, this is a historic event for Apple.