After a psychodrama of several months, Apple has finally yielded to the Dutch authority for consumers and competition (ACM) by reviewing its practices regarding dating applications. The manufacturer has actually brought new “ adjustments to its proposal to meet the requirements of the regulator.
One of the biggest changes is that dating app developers can use either an alternative payment system, Apple’s, or both. The previous proposals did not leave the choice to the publishers, it was one or the other but not both.
Apple has also revised – once again – the text of the modal window that warns the user who wants to subscribe to a subscription or buy content through an alternative payment system. The language used is much less passive-aggressive than before:
The title becomes: Your payment will be taken care of by the developer. You will no longer transact with Apple ” instead of ” This app does not support Apple’s payment system “. As for the text, it goes something like this:
All in-app purchases will be supported by the developer’s chosen service provider “developerName”. The developer will be responsible for payment methods and related functions, such as subscriptions and refunds. App Store features, such as your saved App Store payment method, subscription management, and refund requests, will not be available.
The previous text ended with ” Apple is not responsible for the privacy and security of any transactions made with this developer. “.
Netherlands: Apple lowers the obligations to use an alternative payment system
Finally, last concession, the generous 3% discount offered on the commission also applies to the App Store Small Business program (15% commission instead of 30%) and on subscriptions of more than one year (15% there too). Apple will indeed continue to take its tithe on transactions made outside the App Store system. The manufacturer proposed a level of 27% instead of 30%…
App Store: Apple reduces its commission to 27% on alternative payments in the Netherlands
The ACM recalls that Apple had to be fined up to 50 million euros before obtaining these concessions. On the side of Apple, we continue to oppose its disagreement with the requirements of the regulator and an appeal is in progress.
This procedure may foreshadow the one that Apple will be forced to put in place when the European DMA comes into force.