Sports technology, a field where Belgian expertise is of a very high level – Other sports

The sports technology sector was on a promotion mission Monday morning in London, as Belgium has acquired cutting-edge expertise in the field and is therefore trying to make itself known to British and international sports players.

The princess astrid attended, together with the President of the Memorial Van Damme Wilfried Meert and its new director, Kim Gevaertto a presentation of Belgian assets in the sector as she leads an economic mission to the British capital until Thursday.

Monday morning was thus devoted to promoting Belgian technological expertise in sport, which is quite diverse and “of a very high level”, according to Nicolas Bourdonpresident of the Agoria Sports & Entertainment Technology club.

This club, created in 2005, represents more than 100 companies that provide technology in the fields of sport and entertainment, “whether for performance support, content creation support, event organization or connected stadiums”, explained Mr. Bourdon to Belga. “For us, the objective is to strengthen the links between these companies and sports organizations whatever they are.”

Representatives of the Commonwealth Games and the English football club Arsenal were present at the seminar on Monday morning. “Already in 2012, more than 25 Belgian companies have contributed” to the organization of the London Olympic Games, whether for “television production, security, sports infrastructure, data management…”, illustrated the one who is also Chief Marketing Officer of EVS, a Liège company specializing in video technologies for live productions broadcast on television and via new media. However, since “this Belgian expertise has continued to develop and is becoming a jewel of Belgium that should be highlighted more”he punctuated.

“Belgium and Brussels are more than chocolate, waffles and beer”underlined the Brussels State Secretary for Foreign Trade, Pascal Smetduring the seminar. “Belgium is also a sporting nation, even if it does not identify itself as such”, being “too modest”, according to Mr. Smet. And the flat country also excels in the technological sector. The alliance of the two propels Belgium to the forefront, which must be further promoted for Pascal Smet.

The sports technology sector has also been on the rise since Covid-19. Even if at first, the pandemic put a sudden halt to sports competitions, these finally resumed “rather quickly”, without however the public being able to attend, underlined Nicolas Bourdon.

“There was then an acceleration in the implementation of certain technologies”noted the president of the Agoria Sports & Entertainment Technology club. “Some technologies were latent, failing to develop such as remote production, augmented reality or other virtual elements. All of this rolled out because TV channels, for example, needed to produce more content with new, different means.”

The resumption of competitions has also boosted the sector because “we had to reassure people and get them back into the stadiums. A lot of companies have developed in this niche to try to develop and facilitate the experience for fans when they arrive in the stadiums”he illustrated.

Princess Astrid attended, with the President of the Van Damme Memorial Wilfried Meert and its new director, Kim Gevaert, a presentation of Belgian assets in the sector as she leads an economic mission to the British capital until Thursday. Monday morning was thus devoted to promoting Belgian technological expertise in sport, which is quite diverse and “very high level”, according to Nicolas Bourdon, president of the Agoria Sports & Entertainment Technology club. This club, created in 2005, represents more than 100 companies that provide technologies in the fields of sport and entertainment, “whether for performance support, content creation support, organization of events or connected stadiums”, explained Mr. Bourdon to Belga. “For us, the objective is to strengthen the links between these companies and sports organizations whatever they are.” Representatives of the Commonwealth Games and the English football club Arsenal were present at the seminar on Monday morning. “Already in 2012, more than 25 Belgian companies have contributed” to the organization of the London Olympic Games, whether for “television production, security, sports infrastructure, data management…”, has illustrated is the one who is also Chief Marketing Officer of EVS, a Liège-based company specializing in video technologies for live productions broadcast on television and via new media. However, since then, “this Belgian expertise has continued to develop and becomes a jewel of Belgium that we must highlight more”, he punctuated. “Belgium and Brussels are more than chocolate , waffles and beer”, underlined the Brussels State Secretary for Foreign Trade, Pascal Smet, during the seminar. “Belgium is also a sporting nation, even if it does not identify itself as such”, being “too modest”, according to Mr Smet. And the flat country also excels in the technological sector. The alliance of the two propels Belgium to the forefront, which must be further promoted for Pascal Smet. The sports technology sector has also been on the rise since Covid-19. Even if at first, the pandemic put a sudden halt to sports competitions, these finally resumed “rather quickly”, without however the public being able to attend, underlined Nicolas Bourdon. then had an acceleration of the implementation of certain technologies”, noted the president of the club Agoria Sports & Entertainment Technology. “Some technologies were latent, failing to develop such as remote production, augmented reality or other virtual elements. All of this rolled out because TV channels, for example, needed to produce more content with new, different means.” The resumption of competitions has also boosted the sector because “we had to reassure people and bring them back to the stadiums. A lot of companies have developed in this niche to try to develop and facilitate the experience of fans when they arrive. in the stadiums”, he illustrated.

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