The club is thus positioned at the forefront of marketing and relational innovation.
(Boursier.com) — Stade Toulousain launches its first NFT collection with Arianee technology! The web3 and in particular the NFTs develop the relationship of the club with its community of supporters by freeing itself from physical borders in particular. This operation is aimed at 10 million Stade Toulousain fans around the worldto rugby lovers but also to all “enthusiastic NFTs”.
Initially, 18,754 NFTs (equivalent to the number of seats at the Ernest-Wallon stadium) will be distributed to subscribers, then to all supporters in an extremely simple way. Thanks to Arianee technology, users will simply have to click on a link or scan a QR code distributed to the community, but also in the stadium on the occasion of the reception of Biarritz Olympique for the last match of the season. regular on June 5th… They will thus be able to recover and collect for free, in their Wallet, the NFT of the 2021 – 2022 season of Stade Toulousain (Drop de NFT).
In reference to the date of creation of the club, 1,907 Premium NFTs will then be made available only to owners of one of the 18,754 free NFTs for the season. These Premium NFTs can be obtained in three ways: 15% of them for free, via a draw, 40% sold at a price of 30 euros: including tax, 40% sold in cryptocurrency at a price of 0.015 ETH. The remaining 5% are inaccessible because reserved for players, partners and players of the club…
A true digital collector’s item, the NFT Premium will also give its owner access to exclusive products, experiences and surprises for this end of the season.
Thus, a personalized and nominative scarf will be sent to each owner of NFT Premium… They will also have the possibility of sending their messages of support directly to the players through screens present in the locker rooms and at the center of coaching. They will also participate in draws to win unique experiences such as a videoconference with club players, participation in a press conference or the fact of being able to experience a match as close as possible to the field.
The Stade Toulousain sees in this first experiment the unique opportunity to create the tomorrow’s fan experiences and to affirm its ambition for the future of the institution and its economic model.
Didier Lacroix, President of Stade Toulousain declares: “It is in the nature of Stade Toulousain to be a pioneer and to open the way. The web3 raises many questions and this first experiment will allow us to learn so as not to miss this major revolution. This is why we have thought of a complete system, accessible to all and with very high added value for our supporters.
Pierre-Nicolas Hurstel, CEO & co-founder of Arianee adds: “Our platform allows brands to deploy and control their web3 experiences. Our technology is now used by leading brands in their category. The leadership and strength of the Stade Toulousain brand, in world rugby and more broadly in sport, therefore made this collaboration natural. Our turnkey solutions but also the support of Horrea enabled us to very quickly implement this first foray into web3.”