Launched in 2022, Karma Search offers a new search engine with an impact on the environment. Each research helps to generate income for associations sensitive to the safeguard of biodiversity and to promote the animal cause such as L214, Notre Affaire à Tous and ASPAS.
When you do a search on Karma, the results won’t change since the company uses the same algorithm as Google. The only difference is the presence of sponsored links displayed on the results page. This allows Karma to donate 50% of the income to these partner associations.
In the same concern for preserving data security, the search engine does not trade your information and does not establish a history. To go further in the ecological approach, Karma Search selects suppliers and solutions that are neutral or low in carbon. A way for the company to limit the emission of greenhouse gases. According to Arcep, digital today represents between 3 and 4% of greenhouse gas emissions in the world.
The reasons people choose alternative search engines more frequently include environmental projects. Like Eclosia, a search engine that wants to be CO2 neutral and whose project is reforestation in several countries. Ecogine, a metasearch engine founded in 2008, finances associations acting for the environment thanks to advertising revenue.
Behind metasearch engines like Karma, the presence of Google is always necessary to be able to use these results. A somewhat bitter observation for these companies ready to prove that the environment, ecology and biodiversity are issues at all scales.