Two managers fired: at Twitter, the start of change after the takeover of Elon Musk

The new madness of the billionaire causes a stir in the blue bird. Twitter, in the process of being bought by Elon Musk, announced Thursday, May 12, the departure of two senior leaders of the group and the freezing of all non-essential hiring. The first heads to fall are those of Kayvon Beykpour, consumer manager, and Bruce Falck, head of revenue-generating products. “They are leaving Twitter,” said a spokeswoman in a message to AFP. An understatement to mean they were kicked out.

Kayvon Beykpour, who notably supervised the engineering, design and customer service teams, clarified on the social network that it was not about his decision. “Company Managing Director Parag Agrawal ‘asked me to leave after letting me know he wanted to take the team in a different direction,’ he wrote, recalling that he was on paternity leave.After seven years at Twitter, the ex-manager confides that “it was not like that” that he had imagined his departure from the San Francisco box, while defending his balance sheet.

According to the American media New York Times – who had access to a message from Padrag Agrawal shared with collaborators – Kayvon Beykpour is replaced by Jay Sullivan, interim general manager of consumer products.

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For his part, Bruce Falck also split a message on Twitter, on May 12: “I wanted to take a moment to thank all the teams and partners with whom I had the chance to work during the five years. Building and running this business is a team sport.”

“It is essential to have the right leaders at the right time”

In addition to the departures of these two officials, Twitter plans to cut spending. “As of this week, we are suspending most hiring and replacements, with the exception of business-critical positions,” the spokeswoman said. “We are reducing non-wage costs to ensure we are responsible and efficient,” she added. The move stems in part from Twitter not meeting its audience and revenue growth targets, Parag Agrawal said. “Having the right leaders at the right time is essential.”

The board of directors of the social network accepted, on April 25, the takeover offer of 44 billion dollars proposed by Elon Musk. Among the changes that the creator of Tesla cars wants to make: make Twitter a bastion of freedom of expression. Enough to suggest that the billionaire’s takeover bid would be as political as it is economic. On Tuesday, the 50-year-old suggested that he was ready to lift the permanent suspension of Donald Trump’s account decided after the attack on the Capitol in January 2021. Could the former American president make his comeback on the platform? “I’m not going to go on Twitter, I’m going to stay on Truth”, even if Elon Musk is “a good guy”, proudly swept away the former tenant of the White House at the end of April. But Donald Trump could be more friendly in the face of the failure of his Truth social network.

On the very operation of the company, the founder of SpaceX mentioned the end of spam and advertising, “open source” algorithms and the diversification of sources of income without however having presented a strategy to the general public for the moment. global.

the New York Times reports that he claimed in an investor presentation that he could grow the company’s revenue fivefold by 2028, drastically increasing subscription revenue and driving the number of active users from 217 million at the end of 2021 to 931 million in 2028. Questioned in The Express, on April 26, Nicolas Bordas, vice-president of the communication agency TBWA International, had warned that Elon Musk was going to “change the economic model” of the platform. “He probably plans to switch to a model where Twitter will be increasingly funded by its own users, through subscriptions,” said the specialist.

Shortly after the agreement with management, the whimsical boss had offended many employees of the social network by publicly mocking company executives. Parag Agrawal had tried to put out the fire, assuring in a tweet his support for the employees of the San Francisco group: “I am proud of the people who continue to do the work in a concentrated and determined way despite the noise all around.”

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Note that Parag Agrawal is also on an ejection seat, because Elon Musk has put forward the idea of ​​becoming the temporary general manager of the company once the agreement is concluded.


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